A couple of weeks back, I wrote a column entitled “love what you do”. In it, I reprinted portions of the text of the commencement speech that Apple founder Steve Jobs gave to the graduating class of Stanford University in 2005. It generated a lot of positive reaction from people about doing something in life that they love to do. Yvette, for that matter, who I wrote about in the beginning of that column, actually quit her job to start a business that she loves to do. She quoted Steve Jobs when the latter said, “The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.” She wrote that she was happy and excited to begin.

Today’s headlines are full of news of impending and looming gloom, of crisis upon crisis. It bears down heavily on people when they read about looming price increases, especially in the price of gasoline. We begin to worry. Entrepreneurs, especially small ones , worry the most. I don’t have the answers nor will I even attempt to understand everybody’s situation. But I can help contribute to shaping people’s perspective to their situations. I would like to continue sharing the third part of the commencement speech that Steve Jobs gave to the 2005 graduating class of Standford University.

Steve began ominously by stating very matter of fact, “My third story is about death.”