The opening of Fully Booked at The Terraces in the Ayala Center caused many other book lovers to erupt in joy and shout, “Its about time!” There is just something magical about Fully Booked. Its architecture, layout, experience , and choices just fuse together to form a nirvana for people that just love to read. But have you ever been curious just who is behind this or how did it start?
Would you believe that the owner , Jaime Daez, did not come from a generation of bookstore owners. In fact he started this not too long ago, based on his frustration that he could not get good architectural books. He wrote the publisher and asked if he could buy and maybe distribute the titles he wanted. That bold move and Php 10,000 started the ball rolling to what is now the Philippines best bookstore.
He started out in 1997 by putting up a franchise of a Singaporean bookstore called “Bibliarch” at a small space in Pasong Tamo. After undergoing a painful but enlightening lesson in owning a bookstore , he decided to put up one that would express all his creativity and passion as well as his design instincts as an architect. He put up the first Fully Booked at Rockwell, and the rest they say is history.
It is an incredible story of entrepreneurship that is born of passion, expressed in creativity, and driven by the desire to be the best. I love this store. What captivated me the first time I walked in the branch in Rockwell can be summed up in three words: Engage, Delight, Convert. The layout of this bookstore is complete different from any I have ever seen. It subtly encourages you to literally go through the whole store and see everything. Many small wonders and surprises leap out at you, whether it be very unique books, or titles that have just been released, or books that you never knew were ever written. It has many times caused me to race around determined to buy something.
Engage – Capture the attention.
Delight – Evoke joy and a sense of discovery.
Convert – Harvest reward thru purchase.
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