One Year Old


I would like to apologize for the slip up last week. I emailed an old column by mistake. It was an ironic twist when I thought about it, as my writing this column turns one year old today. So it was an embarrassing reminder to me to keep me grounded and responsible. I can’t believe how time has flown. It was not too long ago when I discussed writing again with Nimrod, the next thing I knew, I was already seeing print.

It gladdens my heart when I know that I have made a small difference in shaping perspective as well as encouraging the young to consider entrepreneurship. Our country really needs new entrepreneurs especially in this time of economic hardship. Many have lost jobs and many more are living in fear of what lies ahead. We need to provide incentives as well as make financing, training and support available for new small entrepreneurs to rise up.

I recently met Alex Reyes who started  talking to me about the cause of social entrepreneurship. It is a definite need in our country. One of the most promising programs is Hapinoy which seeks to provide financing, supplies, training and a brand name to the traditional sari sari store. By centralizing and professionalizing the supply and retail chain, the small sari sari owner can reap the benefits of lower costs of products as well as a better inventory and management system. All this under one Hapinoy brand. It gives many small entrepreneurs a fighting chance to not only survive but to prosper.

Jay Aldeguer recently also shared with me a unique project proposal between the tourism players, the Department of Tourism and a major telecom firm. The rationale behind the project is to provide substantial trickle down benefits of tourism to the basic foundation of  Filipino life, again the sari sari store. They aim to provide a “tourist” look as well as standardize and increase some of the products offered for sale. So the basic sari sari store can function as a tourist kiosk offering maps, dictionaries or even basic souvenirs as well as pre paid  cell cards and other accessories. Studies will show that this will increase the basic daily income of theses stores almost four fold, thereby hitting two birds with one stone : Social entrepreneurship and tourism.

There are many critical issues that we need to focus on this year. In the midst of all the gloom and depression in the news, we have to each come into an individual realization that we are responsible to be part of the solution and not merely an observer of events. This is our home, our country, our city, our barangay, our street. We need to be more involved, and it’s a great thing about our people is that we are and we do.

One of those is Joseph, a web development company owner that services a lot of accounts in the US. He has offered to develop a site for One Step Up that will not only feature my writing but also others. It will also feature forums and chat rooms to discuss entrepreneurship as well as providing encouragement and support. Joesph has also offered to host it for free. Thank you Joseph. He himself  is a great story. A former CPA and a lawyer, he used to be  a teacher of accounting at a major university in Cebu. He is now a successful entrepreneur marketing services to the US. 

I asked him why he offered to do this. His reply was, “ I believe in the advocacy of encouraging entrepreneurship, I want to do my part in helping others go one step up.” Kudos to you and thank you.

Next week, I will be flying to Cagayan upon the invitation of the Mindanao Business and Youth Congress who will be holding their 5th annual convention under the theme, “Igniting the youth to be socially responsible entrepreneurs for sustainable development.”  I would like to thank Daniel Mejia, the conference chairman for inviting me. I am very excited as well as humbled to have been invited to share my thoughts as well as to learn from the youth of Mindanao.

There are many fears today, both real and fiction. We need to continue praying and having Faith.  Let us continue to search for the silver lining in each situation. I am reminded of what American entrepreneur Les Brown once said,  Too many of us are not living our dreams because we are living our fears.” Let’s follow the examples of these ordinary individuals as they strive to make a difference. Each week, lets all get together and share knowledge, stories, experiences, information, all for the sole purpose of getting One Step Up.

For comments, suggestions or stories that you want to share, email me at  stirspecialist@gmail.com ,  or visit  www.stirspecialist.blogspot.com

Turning One







I’m going camping with my son today. It is a father and son scout activity at his school designed as a bonding moment. The panic began when I saw the fine print in the circular. The activity begins at 7:30 am and ends at 2:30 Saturday afternoon. “No electronic devices allowed”.

It has been a while since I have not had an electronic device with me. No laptop, no access to the internet. Not even time to read my newspaper till the next day. But I guess it is a good thing. I get to spend time with my son without any distraction. And I get the chance to reflect on how things have been in the span of one year.

I recently realized that my column writing is turning a year old next week. Time has really flown, and “One Step Up” turns one. It has been a tremendous journey of growth and discovery. I set out writing this column to help encourage entrepreneurship especially among the youth.  Along the way, I too have been encouraged, by successful leaders and entrepreneurs who have allowed me access into their lives and share their stories; by the response and enthusiasm of readers, who have made it a point to read not only my column in The Freeman but even my blog.  Some have made the effort to communicate with me and I am honored and happy to have gained new friends.

One particular reader, Joseph, wrote me to offer his help. Joseph is president of a web development company that services US clients. He made a generous offer to develop One Step Up into an interactive site with chat forums, blogs, etc. He has even offered to host it for free all for the cause of encouraging entrepreneurship and helping others get one step up. This will be a great development and can allow many of us to learn and share together.

One of the effects of the column that I did not expect to happen was the many invitations that  I have received to speak for and in the cause of entrepreneurship. I have happily accepted and tried to share my thoughts and take the opportunity to learn at the same time. The encounters with students of the MBA programs of UP, USJR, student leaders of CNU, among others have given me great hope about the future of this country.

On February 6,2009, I will be sharing in Cagayan at the 5th Mindanao Business and Management Youth Congress under the theme, “Igniting the youth to be socially responsible entrepreneurs for sustainable development.”  I would like to thank Daniel Mejia, the conference chairman for inviting me. I am curious to discover the thoughts and learn from the youth of Mindanao.

Socially responsible entrepreneur. This is a heavy need in our Country. It is amazing how many of today’s youth have taken up this challenge. I recently met with Alex Reyes who opened my eyes about the need for social entrepreneurship in this country. He talked about Hapinoy , a innovative microlending program designed around professionalizing the Sari-Sari store. I will be discussing this in another column due to the significance and importance of the program.

I set out writing to encourage, but in return I have been encouraged.  Thank you.

Let’s follow the examples of these ordinary individuals as they strive to make a difference. Each week, lets all get together and share knowledge, stories, experiences, information, all for the sole purpose of getting One Step Up.

For comments, suggestions or stories that you want to share, email me at stirspecialist@gmail.com ,  or visit  www.stirspecialist.blogspot.com

Engage, Delight, Convert

I have always loved books. When I was a very young, they were my constant companion. One of the best investments my parents could have ever made was the Encyclopedia Britannica. I must have read it cover to cover before I turned 10, and many of the facts there contributed to my stock knowledge that served me well up to college. This love has led me to always seek out bookstores wherever I go. I relish the excitement and sense of discovery that fills me, especially when I come across titles that just scream out at me, promising me delight and wonder if I open them. It is a supreme satisfaction that cannot be described when a really good book is devoured.

The opening of Fully Booked at The Terraces in the Ayala Center caused many other book lovers to erupt in joy and shout, “Its about time!” There is just something magical about Fully Booked. Its architecture, layout, experience , and choices just fuse together to form a nirvana for people that just love to read. But have you ever been curious just who is behind this or how did it start?


Would you believe that the owner , Jaime Daez, did not come from a generation of bookstore owners. In fact he started this not too long ago, based on his frustration that he could not get good architectural books. He wrote the publisher and asked if he could buy and maybe distribute the titles he wanted. That bold move and Php 10,000 started the ball rolling to what is now the Philippines best bookstore.


He started out in 1997 by putting up a franchise of a Singaporean bookstore called “Bibliarch” at a small space in Pasong Tamo. After undergoing a painful but enlightening lesson in owning a bookstore , he decided to put up one that would express all his creativity and passion as well as his design instincts as an architect. He put up the first Fully Booked at Rockwell, and the rest they say is history.


It is an incredible story of entrepreneurship that is born of passion, expressed in creativity, and driven by the desire to be the best. I love this store. What captivated me the first time I walked in the branch in Rockwell can be summed up in three words: Engage, Delight, Convert. The layout of this bookstore is complete different from any I have ever seen. It subtly encourages you to literally go through the whole store and see everything. Many small wonders and surprises leap out at you, whether it be very unique books, or titles that have just been released, or books that you never knew were ever written. It has many times caused me to race around determined to buy something.

Engage – Capture the attention.

Delight – Evoke joy and a sense of discovery.

Convert – Harvest reward thru purchase.


That is exactly what this bookstore has done for literally thousands of Filipinos. It is a great story of exploiting gaps in the market and filling them, of creativity and risk taking. An amazing story of entrepreneurship for this modern time.


One of the most difficult parts of starting a business is building a brand. Keeping in mind these three words can guide a starting entrepreneur in making his brand come alive for the consumer. It does not only apply to designing the store. For many small entrepreneurs who may not have the capital required to design and build a unique store, these words can be invested in your employees. Engage, Delight , Convert. If we learn to master it, our store will also be “fully booked

Guy Kawasaki, entrepreneur and author said, “The best reason to start an organization is to make meaning - to create a product or service to make the world a better place.” Let’s follow the examples of these ordinary individuals as they strive to make a difference. Each week, lets all get together and share knowledge, stories, experiences, information, all for the sole purpose of getting One Step Up

For comments, suggestions or stories that you want to share, email me at stirspecialist@gmail.com , or visit http://www.stirspecialist.blogspot.com/

Be Aggressive

Rhia, business reporter of The Freeman, called me up a couple of days ago to get my opinion on the results of a international survey conducted by Grant Thorton and released in the Philippines by its local partner, Punongbayan & Araullo. The results were very intriguing as it showed that in a survey of privately held businesses, the country ranked third in the world for the most optimism, at 65%. First was India (83%) and followed by Botswana (81%). Fourth was Brazil (50%) and Armenia (46%). What was very revealing was the results of other Asian countries, Malaysia (2%), Hong Kong (-49%), Taiwan (-50%), and Thailand (-63%).

Rhia wanted to know as to why our country ranked that high especially in dramatic contrast against our Asian neighbors. It does get you thinking and reflecting. Why are we optimistic?

Here are some of my answers:

  1. Our Country is the first Christian nation in Asia, and as a people we have a lot of Faith in God. It is very easy to discount this but it is the very reason that we were able to emerge from a dark dictatorship with a peaceful revolution. The sight of tanks being stopped on the street by nuns with rosaries is still one of the most moving images from that historical event.
  2. This is nothing new. A lot of businessmen have seen this before, from the turbulent times in history to the Asian economic crisis or recently the uncertainties created by the last few moments of the Estrada presidency. This has caused our economy often to be labeled as a “Boom-Bust” cycle. Many have become used to this and are banking on the upward swing of the cycle rotation.

What do you think? Why is it that we are ranked 3rd in the world for optimism. Keep in mind, that this was a survey of private business, so this are mostly the results of surveys of SMEs and medium enterprises. Please do email me and lets share notes. I find this very critical that we do understand and identify really the root cause for optimism, especially for businessmen.

If we are to emerge from the economic crisis raging many countries especially in the first world, we need to maintain and focus on having a positive and optimistic outlook. In a recent business conference in the United States, Brandon Steiener, founder and chairman of Steiner Sports Marketing (Biggest retailer and seller of sports memorabilia and collectables), said, “This is the best time to start a business and take a risk.” I’m sure a lot of people in the audience, entrepreneurs and businessmen, must have been shocked to hear that.

Last column we focused on the words resilience and innovation. We need to add another, aggression. Sun Tzu and recently John Kennedy said, "When written in Chinese, the word 'crisis' is composed of two characters--one represents danger, and the other represents opportunity." We need to be aggressive. It is defined as “ making an all out effort to win or succeed, be competitive and vigorously energetic.” That definition can literally be exchanged for the meaning of an entrepreneur.

We already have a lot of Faith, lets do something about it. Lets look for the silver linings and focus on that. Brandon Steiner’s business selling sports memorabilia is one of the first sectors to normally take a plunge in a recession. He found new and creative ways of making his business relevant. He was able to recently book revenues of USD 1 million selling dirt. Dirt collected from the field of the soon to be torn down Yankee Stadium. Talk about tapping into nostalgia and selling them the dirt.

Have Faith. Be positive. Be resilient. Be innovative. Be aggressive. If not, we will be left wondering how the next guy ended up ahead.






I would like to take time out to congratulate Cherry Canete of Fairchild Semiconductor for winning eyebar’s Macbook Air Christmas promo. Congratulations Cherry for “seeing it your way.” I would also like to thank Alex Augusto and his Financial Management and Entrepreneurship MBA class of the University of San Jose Recoletos for inviting me to be their guest and to speak and participate in discussions on entrepreneurship tomorrow. I am excited to share and learn at the same time.






Let’s follow the examples of these ordinary individuals as they strive to make a difference. Each week, lets all get together and share knowledge, stories, experiences, information, all for the sole purpose of getting One Step Up.

For comments, suggestions or stories that you want to share, email me at stirspecialist@gmail.com , or visit http://www.stirspecialist.blogspot.com/